Market Opportunity: Why offer a shopping channel to your subscribers?

According to Boston Consulting Group, a leading consumer research company, consumer
e-commerce revenues topped $44.5 billion in 2000, an increase of 66% over 1999 revenues. BCG projections for 2001 run close to $65 billion and Forrester Research estimates revenues up to $184 billion by 2004.

Even with a slow-down in the general economy, consumer online shopping continues to increase at a rapid pace. As an example, AOL recently announced sales of $6.7 billion generated through their shopping area during the first quarter of 2001, an increase of 70% over the same period in 2000. Dot Smart Business Solutions provides solutions that allow every ISP or Portal site to share in these impressive and ever growing revenues.

Consumer Advantages

Online shopping offers several advantages to shoppers and merchants alike. A primary advantage for shoppers is a huge increase in available stores and products when compared to their local shopping centers. Shopping for the best price becomes as simple as clicking a mouse button. Another advantage is the fact that consumers can shop from the privacy of their own homes, at their convenience, without regard to store hours or their own appearance. Why spend time and money to get to the Mall when you've got one available in your own home?

Merchant Advantages

Merchants have the advantage of reaching a global audience and are no longer constrained to doing business on a local basis. Decreased overhead, due to the smaller infrastructures needed to do business on the web, is a secondary and very important advantage. Most major retailers have seen the need for multi-channel retailing as more and more people turn to the web for their shopping needs and they're willing to pay for access to new customers.

Use OfferGiant.com as an Additional Revenue Stream.

In today's competitive market, ISP's and portal sites are looking for creative ways to generate additional revenue streams. Establishing and maintaining position and market share are top priorities for management. Managers are constantly looking at ways to increase subscriber loyalty and to also generate additional revenues from their subscriber base. Offering additional benefits, content and interactivity are several ways to help instill the desired loyalty. The challenge then is to provide the added features while maintaining profitability.
Not always an easy thing to do!

We at Dot Smart Business Solutions have addressed this challenge with two Shopping Channel Programs; Co-Branded
or Private Label versions of our shopping portal, which are provided at minimal charge.

Benefits of the programs follow below:

• Our Private Label and Co-Branded shopping portals allow for rapid deployment of a complete, fully functional, shopping website that maintains the ISP or Portal identity.
  
  • Co-Branded customization is generally complete within 48 hours.
    
  • Private Label sites can be completed in 2-3 weeks.
    
• Gives the ISP or Portal site an increased ability to generate additional revenues with little capital investment and no ongoing labor costs.
  
• Both programs have a customer incentive option.
  
  • ISP can choose to share generated revenues with subscribers.
    
  • Can be promoted as part of a customer incentive program.
    
• The site is managed and maintained entirely by Dot Smart Business Solutions. Our partners do nothing but earn income.
  
• Consumers receive access to hundreds of brand name stores and millions of products, all accessible from one location.
  
• Merchants widen their customer base and realize additional revenues.

Program descriptions:      Co-Branded      Private Label