Label and Co-Branded Internet Shopping Solutions
Market Opportunity: Why offer a shopping channel to your subscribers?
to Boston Consulting Group, a leading consumer research company, consumer
Even with a slow-down in the general economy, consumer online shopping continues to increase at a rapid pace. As an example, AOL recently announced sales of $6.7 billion generated through their shopping area during the first quarter of 2001, an increase of 70% over the same period in 2000. Dot Smart Business Solutions provides solutions that allow every ISP or Portal site to share in these impressive and ever growing revenues.
Online shopping offers several advantages to shoppers and merchants alike. A primary advantage for shoppers is a huge increase in available stores and products when compared to their local shopping centers. Shopping for the best price becomes as simple as clicking a mouse button. Another advantage is the fact that consumers can shop from the privacy of their own homes, at their convenience, without regard to store hours or their own appearance. Why spend time and money to get to the Mall when you've got one available in your own home?
Merchants have the advantage of reaching a global audience and are no longer constrained to doing business on a local basis. Decreased overhead, due to the smaller infrastructures needed to do business on the web, is a secondary and very important advantage. Most major retailers have seen the need for multi-channel retailing as more and more people turn to the web for their shopping needs and they're willing to pay for access to new customers.
Use OfferGiant.com as an Additional Revenue Stream.
today's competitive market, ISP's and portal sites are looking for creative
ways to generate additional revenue streams. Establishing and maintaining
position and market share are top priorities for management. Managers
are constantly looking at ways to increase subscriber loyalty and to also
generate additional revenues from their subscriber base. Offering additional
benefits, content and interactivity are several ways to help instill the
desired loyalty. The challenge then is to provide the added features while
We at Dot Smart Business Solutions have addressed this challenge with two Shopping Channel Programs;
Benefits of the programs follow below: